TLDR
- Replaced outsourced front-end work with a custom server-rendered React app
- Improved performance and SEO to support additional leads
- Reduced the cost of using HubSpot
Moving from Outsourced Work
The original wilsonpro.com site was built in HubSpot’s site builder by an outsourced team. After reviewing the code and its bugs, the team chose to use HubSpot as a CRM and build a custom React front end.
The move to React fixed bugs and missing features, enabled Git and a staging workflow, and made it possible to set up Google Tag Manager. Site analytics became more useful for understanding the experience.