TLDR
- Designed and refined Photoshop mockups through client feedback
- Created a custom WordPress and WooCommerce theme
- Added WordPress Customizer tools for flexible updates
- Connected a Facebook catalog and Instagram account
- Site sales increased 150–400% year over year after launch
Designing for Flexibility & Mobile
More than half of Closet Revival’s previous site visitors arrived on mobile from social media, so the new design focused on a simple experience for that audience.
WordPress Customizer tools let the owner preview brand color changes before publishing. A Facebook catalog linked to Instagram also enabled shoppable posts that take visitors directly to products.